News > Press Releases > Press Release

Press Release

Release Date: April 21, 2005

by Tony Choate



The Chickasaw Nation Boys & Girls Clubs are pleased to announce they have received funding for a new Diabetes Prevention Program. The Indian Health Service (IHS), National Congress of American Indians (NCAI), Boys & Girls Clubs of America(BGCA) and Nike, Inc. have partnered to create a program aimed at reducing the onset of diabetes among Native American youth.

The program, called On the T.R.A.I.L. (Together Raising Awareness for Indian Life) to Diabetes Prevention, is an innovative combination of physical, educational and nutritional activities that promote healthy lifestyles. T.R.A.I.L. is a 12-week incentivebased program that provides youth with a comprehensive understanding of healthy lifestyles aimed at helping to prevent diabetes.

"This program will be a great tool in our efforts to help prevent diabetes in our youth," said Chickasaw Nation Governor Bill Anoatubby. "Helping these young people develop healthy lifestyle habits at an early age will help them live a longer, healthier, more enjoyable life."

The Chickasaw Nation Boys & Girls Clubs of Chickasha, Sulphur and Tishomingo are pleased to have been selected as one of the 28 grant recipients to participate in this exciting initiative. The grant comes at a time when the Chickasaw Nation Diabetes Clinic states that 90 percent of patients on its diabetes registry who are between the ages of two and 15 are diagnosed as overweight or obese.

Participants will draw from tribal traditions and history to learn about nutrition, food choices and the impact of diabetes. They then apply decision-making and goal-setting skills in the Physical Activity Challenge and engage in service projects to improve healthy lifestyles in their communities. Woven throughout the program are self-esteem and prevention activities. Community and family involvement is also encouraged.

Included in the partnership is a NikeGO on Native Lands grant that includes a physical activity training, curriculum, equipment, product incentives and evaluation. NikeGO on Native Lands motivates T.R.A.I.L. and Club members to achieve their goals and promote physical activity. NikeGO is Nike's signature U.S. community affairs initiative and the company’s long-term commitment to getting kids more physically active.

The program's mission is to increase physical activity in youth, offering them the support and motivation to become physically active, stay healthy and have fun. In its most recent fiscal year, Nike contributed more than $10.5 million in cash and products and served more than 150,000 kids across the U.S. through its programs and partnerships. Visit http://www.nikego.com/ for additional information.

If you are interested in finding out more about On the T.R.A.I.L to Diabetes Prevention, please contact Elizabeth L. Williams at (405) 224-2661 or Barbara Wilson at (580) 622-8442.